In early 2006, Blue Cross and Blue Shield of Florida (BCBSF) engaged Colibrium Partners to support the deployment of numerous initiatives designed to increase operational efficiencies and consumer and agent service levels. BCBSF’s comprehensive consumer program will leverage Colibrium Partners’ consulting model and experience to strengthen the agent and underwriting components of the program.

Blue Cross and Blue Shield of Florida is a leader in Florida's health industry. BCBSF and its subsidiaries serve more than 8.6 million people. Since 1944, the company has been dedicated to meeting the diverse needs of all those it serves by offering an array of choices. BCBSF is a not-for-profit, policyholder-owned, tax-paying mutual company. Headquartered in Jacksonville, Fla., BCBSF is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies.