ATLANTA, GA, June 21, 2010 - Colibrium Partners Announces ColibriumDirect to Provide Direct to Consumer BPO & Consulting

Colibrium Partners, LLC announced today the launch of ColibriumDirect, LLC to provide specialized direct to consumer Sales and Business Process Outsourcing (BPO), including optimization training and consulting services for health insurance plans. With health care reform a reality, health plans must reduce sales costs to stay competitive and not lose market share. ColibriumDirect will enable health plans to dramatically reduce customer acquisition costs, while increasing conversion, retention and revenue per customer. Increasing competition, reform complications and minimum loss ratio requirements require health plans to find new ways to improve the big three acquisition metrics; Media acquisition, Sales acquisition and Operational acquisition costs. ColibriumDirect is the first to offer complete “Direct to Consumer” sales outsourcing, training and benchmark consulting services specifically for the health insurance individual market. This combination will provide health plans a program tailored specifically to their varying needs, market position, strategy and goals.

ColibriumDirect’s U.S. based sales call center outsourcing services will provide end to end sales and retention services in all 50 states for the under 65, over 65 and ancillary product markets. ColibriumDirect management brings extensive direct to consumer sales experience and years of top level sales production for the largest health plans in the country. The Colibrium Partners’ Tuo™ product suite integrated with Microsoft Dynamics CRM will provide the underlying technical platform to provide automated workflow, extensive business intelligence and sophisticated member and consumer segmentation. The integrated people, process and technology platform will provide the results needed to be competitive in today’s reform and economy driven marketplace.

“In today’s market the rules are different, competition is intense and the stakes are higher. If you’re not acquiring and retaining optimal membership, you simply won’t survive. ColibriumDirect will provide our clients flexible alternatives to thrive." said Mark Poling, Principal and Founder, Colibrium Partners, LLC.

About Colibrium Partners: Colibrium Partners is a new breed of partner offering strategic, business and IT solutions to the Health Insurance Industry. The Colibrium Partners Tuo™ product suite provides health insurance plans the best-in-class, business-configurable Sales, Rating, Underwriting and Enrollment solution. We believe the complexities of this marketplace demand industry specific software applications and project teams with deep industry experience to deliver sales, underwriting, rating and service solutions economically and successfully.

Please visit www.colibriumpartners.com/colibriumdirect.aspx or contact Mark Poling at mpoling@colibriumpartners.com, 206-708-7701 for more information.