Colibrium Partners Retained to Support Blue Cross and Blue Shield of Florida’s Consumer Initiatives

ATLANTA, GA, March 26, 2007 - Blue Cross and Blue Shield of Florida (BCBSF) has retained the services of Colibrium Partners to support the deployment of numerous initiatives designed to increase operational efficiencies and consumer and agent service levels. BCBSF will leverage Colibrium Partners’ consulting model and experience within the agent and underwriting components of their comprehensive consumer program.

Erik Ciccarone, Principal, Colibrium Partners said, “The movement toward consumer-empowerment within the health insurance market has created an exciting environment. We are proud to be partnering with BCBSF where we believe our capabilities will compliment their market leading and innovative program.”

Colibrium Partners, LLC, founded in January 2005, is a strategic consulting firm based in Atlanta, Georgia. Colibrium Partners is comprised of cross-disciplined professionals specializing in application design, architecture, enterprise deployment, project and program management, and insurance industry automation. Focused on providing services to overcome the ROI imbalance prevalent in today's typical consulting engagements, Colibrium Partners strives to provide unparalleled, value-added services to its clients through a comprehensive, balanced approach to business and technology innovation.

Blue Cross and Blue Shield of Florida is a leader in Florida's health industry. BCBSF and its subsidiaries serve more than 8.6 million people. Since 1944, the company has been dedicated to meeting the diverse needs of all those it serves by offering an array of choices. BCBSF is a not-for-profit, policyholder-owned, tax-paying mutual company. Headquartered in Jacksonville, Fla., BCBSF is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information concerning BCBSF, please see its Web site at www.bcbsfl.com.